The World Oral Health Day (WOHD) 2023 campaign was officially launched during FDI’s World Dental Parliament, in Geneva, Switzerland on 22 September. This marks the final year of the 3-year campaign theme Be Proud of Your Mouth, launched in 2021.
Be Proud of Your Mouth is not about having a perfect mouth, it is about having a healthy one. It is an empowering call-to-action urging people to value and take care of their oral health.
Since launching the campaign theme, we have sought to inspire lasting and positive change by educating people on the vital role a healthy mouth plays in their lives. In 2021, we encouraged action by focusing on the importance of oral health for overall health. In 2022, we highlighted the fact that an unhealthy mouth can severely impact every aspect of life and it is needed for happiness and well-being. In 2023, we want to take the campaign a step further by focusing on the importance of caring for your mouth at every stage of life. This is why, we are calling on people to: BE PROUD OF YOUR MOUTH FOR A LIFETIME OF SMILES.
The lifetime approach is reflected in the campaign visuals that bring together families, friends, patients, and communities of all ages to celebrate their mouths in a photo booth moment and to capture a lifetime of smiles.
Because, no matter what age you are, caring for your mouth and looking after your oral health is important.
Access the campaign resources
In October, we will launch the full campaign toolkit with a wealth of supporting assets including digital tools so that you can help spread the word about WOHD 2023 through your social media channels. Make sure to mark your calendars and visit the campaign website regularly to get involved with WOHD 2023.
At the end of your campaigns, you may even get the chance to win a WOHD Award, like our champions from this year’s campaign.
World Oral Health Day