The 13th HKIDEAS highlights “Advancing Better Care in Dentistry” as the theme to emphasize our aim of providing an exclusive platform for our dental colleagues to exchange novel ideas, innovations, market trends and key areas of concern of dentistry. Through active participation, the profession can uplift its competency, knowledge and skills to another high plane in coping with this ever-changing environment. On that note, we highly recommend our colleagues to grasp this valuable opportunity to take part in the scientific programme as far as possible.Alongside the conference, the three-day trade exhibition is also worth your exploration. Through this, we ensure you the display of the latest dental technology and a great variety of dental products and services that can fit individual needs.