31.03.2015 - FDI and Ivoclar Vivadent join forces in ‘Smile around the world’
31 March 2015
FDI and Ivoclar Vivadent join forces in ‘Smile around the world’
Geneva, 31 March 2015: FDI World Dental Federation and Ivoclar Vivadent AG are joining forces in ‘Smile around the world’, a project to promote oral health and prevention among disadvantaged children with limited access to oral health care in India and Brazil.
The aim is to raise awareness of oral health in disadvantaged rural and urban communities through cultural and educational programmes that directly involve and entertain. The rationale is that good oral hygiene learned at an early age will help ensure good oral health throughout the life-course.
‘Smile around the world’ is conceived as a participatory project involving dental teams, schoolteachers and schoolchildren. Dental teams selected by NDAs in the participating countries will visit schools to raise teachers’ awareness of the importance of oral health and discuss with them how best to implement project components in a classroom setting.
Smile around the world’ seeks to positively engage the children by involving them in the process through their own creative work so they both understand and participate in the oral health messages. The teacher-training component will ensure the long-term sustainability of the project.
FDI President Dr Tin Chun Wong said: “Prevention throughout the life-course is essential for FDI to achieve its vision of ‘Leading the World to Optimal Oral Health’. This is just the kind of project FDI encourages: working closely with children to teach them good oral hygiene is the best way to put them on the path to lifelong oral health.”
“We have a responsibility to work to improve global oral health and we know that patient knowledge will form the basis of our mission,” said Robert A. Ganley, CEO of Ivoclar Vivadent AG.
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